Project Details

I was originally approached by College Bike Shop, a motorcycle dealership in East Lansing, Michigan, to simply give their current logo (one they’ve been using for over 30 years) a “facelift”. No design change, just make elements cleaner, crisper, sharper. It was after they saw my initial work that I was contracted to create and develop a “sister logo” for use with their dirt bike division. These two logos are being used on everything from signage to letterheads to stickers to advertising.